The American Gas Association is now following a detailed six-month marketing plan in support of its bid to win the presidency of the International Gas Union for three years and host the World Gas Conference in 2018. RELATED CONTENT Groups seek to win global meetings And when the bid goes to vote this October, AGA hopes to maximize its chances of success by using the “Atlanta Strategy,” which helped the U.S. win its 1996 Olympic bid for that city, says Jay Copan, a senior advisor to AGA who is the person managing the bid process for the association. AGA’s marketing campaign includes email letters (with attached video advertisements) to IGU member countries, a… Read More